Panjiva Reveals Summer Movies Moving the Most Merchandise

Cars 2: World Grand Prix Sees the Biggest Growth in Number of Shipments to U.S.

New York, May 18, 2011 – With summer being one of the most critical times for the movie industry, this season’s movie story lines stem from what the film industry knows audiences already enjoy: sequels, comic book creations, and children’s book adaptations. A new class of child-friendly movies will be released in the coming weeks, and related merchandise will be stocked on store shelves. In anticipation of this, Panjiva, the leading source of objective information on overseas suppliers and manufacturers, today revealed which summer films experienced the most dramatic change in shipments of movie-related merchandise.

Based on the number of shipments in March and April, Cars 2: World Grand Prix is racing ahead of its competition when it comes to merchandise that will support fans’ interest in the brand franchise, with a 564 percent increase in shipments. Cars-themed puzzle games, gadgets and toy cars were among the top items. Other soon-to-be-released films with notable growth in shipments include:
Green Lantern—increased shipments by 137%
The First Avenger: Captain America—increased shipments by 71%
Kung Fu Panda: The Kaboom of Doom—increased shipments by 15%

On the flip side, Eeyore finally has something to be sad about; the amount of Winnie the Pooh movie merchandise has decreased by 38% from March to April. Even with a major movie coming out and the existing brand caché, shipments have not spiked, which may not bode well for the Winnie the Pooh franchise.

“Movies have become so much more than what appears on the big screen. Many of them now have a plethora of merchandise that extends the life of films well after they are no longer showing in theaters,” said Josh Green, CEO, Panjiva. “This is especially true for children’s movies and comic book adaptations because the content lends itself well to the toys, games, and gadgets that overseas suppliers can quickly produce to keep American consumers happy.”

About Panjiva
Panjiva is an online resource for sourcing executives to gain credible and valuable knowledge about suppliers and manufacturers around the world. By providing the most comprehensive data in an easy to use format, Panjiva informs the decisions that facilitate doing business globally. Supply chain and global production executives responsible for finding the right factories, negotiating costs and avoiding costly supply chain disruptions have been “flying blind.” Panjiva is the first and only online information source designed to provide complete transparency into overseas suppliers. Leveraging a variety of public and proprietary data sources, Panjiva is bringing new levels of visibility to the management of global supply chains. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva received an equity investment from Battery Ventures and a contingent of angel investors. For additional information, visit: http://panjiva.com.