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Panjiva Trends: Zhu Zhu Pets Up, Hannah Montana Down

Panjiva Trends: Zhu Zhu Pets Up, Hannah Montana Down

  • By Josh Green
  • · November 16, 2009

Today we’re excited to announce the launch of Panjiva Trends, which will give you insight into the trajectory of U.S. imports of various products.  Type in any product, and you will see how U.S. imports of that product have been trending over the last few years — up through the end of the most recent month.  You will also see which countries are shipping more of the product compared to last year and which countries are shipping less.  Panjiva Trends will be free for the next month; all that we ask if that you tell us how we can make it more useful to you.

In anticipation of the launch of Trends, our research team took a look at which products are trending positive this holiday season, and which products are trending negative.

The winners:  Snuggie, Zhu Zhu Pet, Toy Story, Chocolate Truffles, Hand Magnifier, Hand Sanitizer, Booklight, and Coal.

Panjiva Holiday Hits.2009

The losers:  Batman, Digital Picture Frame, Hannah Montana, Bratz, and High School Musical.

Panjiva Holiday Losers.2009

Notes for the data junkies… 

  • Panjiva Trends is based on waterborne shipments to the United States, so items coming in by air are not captured.
  • Our algorithms have structured the data drawn from the unstructured descriptions of the shipments, so you can use Boolean operators in your searches.
  1. Daniel Nelson  ·  November 28, 2009

    Every year around Christmas, there are a number of popular items or toys like Zhu Zhu Pets that are diificult to find which your research clearly shows. My free browser tool allows you to peak into’s inventory system and quickly purchase the toy at lowest retail price you want within seconds of it coming in stock at Amazon.


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