What Will Be Under The Tree in 2010? Buzz and Woody, Again.
With the holiday season nearing, we took a look at a variety of toys — both new and old — to see which ones retailers are betting on. It looks like there’s no clear winner among the rookies:
However, there is a clear winner among the veterans:
Interestingly, Toy Story has more shipments than the three rookie front-runners — combined. To be fair, Toy Story is not a typical veteran — it benefited from the release of Toy Story 3 this year. But it seems clear that retailers are placing big bets on an oldie-but-goodie.
On a related note, check out shipments that included the word “toys” (below). Up 24% from August to October, versus the same period in 2009.