A Very Digital Christmas Ahead

  • By Josh Green
  • · December 15, 2014
  • ·

The latest word from the Panjiva research team is good news for the many children who hope to receive digital toys as presents this holiday season: several electronic toys have seen a dramatic uptick in shipments compared to the same period in 2013.

Here are some highlights from the analysis of shipments coming into U.S. ports from August through October—the months when most holiday shipments arrive in the U.S. in order to arrive at retailers in time for the holiday sales push:

  • The new digital darling is Zoomer, an interactive dog with multiple sensors that allow him to behave just like a real dog. Shipments of the toy line reached 417, marking a nearly 300 percent increase over 2013
  • Shipments of the remote control vehicle toys Air Hogs increased nearly 70 percent over last year, with more than 485 total shipments
  • Educational toys are also seeing growth: shipments of LeapFrog and VTech are up 58 and 26 percent, respectively




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