Brexit Watch: Pernod Ricard, LVMH Turn to U.S. Fizz Drinkers After Building Brexit Bubble — Panjiva
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Brexit Watch: Pernod Ricard, LVMH Turn to U.S. Fizz Drinkers After Building Brexit Bubble

Brexit 174 Consumer Staples 738 France 148 Italy 61 Trade Deals 982 U.S. 5242 United Kingdom 339

French wine exporters have prepared the Champagne market for Brexit by having “overstocked in Great Britain to fill a possible border closure” according to the CIVC industry association. French exports of sparkling wine to the U.K. jumped 60.8% year over year in 1Q ahead of the original Brexit date and rose by a further 16.8% in July. Yet, the U.S. is an increasingly important market, accounting for 20.4% of global Champagne exports in the 12 months to Jul. 31. French vintners face tariff risks if EU-U.S. relations break down further, with French sparkling wines representing 56.8% of the...

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