Supply Chain Research

The U.S. toy importing season is overshadowed this year by the threat of tariffs o Chinese exports, which represented 84.7% of seaborne shipments to the U.S. in the 12 months to Aug. 31. Most brands have reacted to the threat – even though it is now postponed to Dec. 15 – with accelerating imports. Hasbro’s already noted that changing suppliers can take years while Funko has indicated small prices may also be applied. Total U.S. seaborne toy imports jumped 17.3% year over year in August, with shipments associated with Hasbro and Mattel climbing 13.9% and 66.8% respectively. Niche brands ...