Apple’s latest phone launch – the iPhone 11 – has come with a lower-than-expected price point and new trade-in scheme, potentially designed to boost demand. While U.S. imports of phones climbed by 7.1% year over year in July and by 3.9% year-to-date that followed four straight years of declines, including an 8.9% year over year slide in 2018. With 77.6% of all U.S. phone imports coming from China, the imposition of 15% import tariffs by the U.S. government from Dec. 15 may be an issue for Apple and other phone makers. Price increases may be an early response and would follow a 4.1% year ...
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