Sports shoe maker Puma is reducing its exposure to China for shoe imports ahead of tariffs though CEO Bjorn Gulden has stated that “there will be a price increase in the market that will be visible for the consumer”. Those will likely be implemented in September if the Trump administration sticks to its latest threats to widen tariffs to cover all Chinese exports. Panjiva data shows China only represented 6.8% of U.S. seaborne imports associated with Puma in the 12 months to Jun. 30 after a 58.6% year over year drop in shipments in 2Q. Puma’s ability to raise prices will depend in part o...