Supply Chain Research

Becle, producer of the Jose Cuervo tequila brand, reported Q4’20 revenues which included a 1.2% dip in volumes sold. While sales in the U.S. and Canada increased on home consumption of its products, the pandemic-related closure of bars in the rest of the world held sales back. Mexican exports of tequila linked to the firm increased by just 0.8% year over year in Q4’20 after a surge in Q3’20. The firm “did see a cost creep there in distribution” but is implementing a new logistics facility which will “achieve savings as it ramps up” according to CFO Fernando Suárez Gerard. Other tequila e...