Lego Set for Growth With Tencent as Imports Build To A Record — Panjiva
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Lego Set for Growth With Tencent as Imports Build To A Record

China 3049 Cons. Discr. - Retailing 517

Toymaker Lego has launched a joint venture with Tencent to develop online content for the Chinese market. That follows the success of the Batman and Ninjago movie franchises in 2017 as well as completing a copyright case in December. While Lego completed a factory in China for the Asian market in 2016, it also imports sets for sale in China. Shipments set a new record in November after climbing 244% vs. the prior three months’ average.

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