Supply Chain Research

Sales of gin in India are beginning to accelerate, with Bacardi’s Bombay Sapphire being an increasingly popular brand according to press reports. The process of expansion is still at a relatively early stage with total spirits imports to India climbing 19.2% year over year in the 12 months to Jul. 31 to reach $466 million. Bacardi’s gin-based growth may help it improve from its position as the third largest among the major distillers. The market leader on that basis is Pernod Ricard with $119 million of imports across all spirits – including Beefeater gin – following growth of 9.1%. The ...