Hatchimals Emerge Successful in Top Toy Import Ranking — Panjiva
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Supply Chain Research

Hatchimals Emerge Successful in Top Toy Import Ranking

Cons. Discr. - Retailing 472 U.S. 5323

With less than three weeks of holiday toy shopping left the window is closing to acquire the hottest toy lines. Panjiva data shows toy imports overall fell 3% in the three months to October 31 as retailers focus on higher end gifts such as drones and videogames. However individual lines have done better. In the four months to November 28 imports to the U.S. of Hatchimals totalled over 900 TEU, the highest among the major new toy lines. The bad news for buyers is that the last shipment came in on November 2. A late success has been Nerf’s ‘N-Strike Elite’ which saw similar imports in Octo...

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