Supply Chain Research

Martial arts celebrity Conor McGregor’s new Irish whiskey brand, “Proper No. Twelve” has achieved considerable success in the U.S. market. U.S. seaborne imports of the product – handled by JC Master Distribution – reached 126 TEUs in April. It took market share from Pernod Ricard’s Jameson’s brand which saw a 28.3% year over year drop in April. Pernod’s Irish Distillers still has a 67.6% share Irish whiskey brands imported to the U.S. in the 12 months to Apr. 30, with other brands ensuring its shipments overall rose 5.4% in April.