Supply Chain Research

Imports of video games have fallen over the past months, down 18.1% year over year in January and 9.7% year over year in Q4. This indicates that imports likely came in early as companies adapted to the extended lead times indicative of logistics recently. Not all brands have been hit evenly, however, with imports associated with Microsoft’s Xbox brand increasing by 92.7% year over year and increased by 14.9% year over year. This trend is likely related to the early shipment of goods, as seen by much higher imports earlier in the year, alongside catch-up shipments that increase growth in ...