Supply Chain Research

U.S. videogame imports jumped 31% in March on a year earlier, the first growth since December 2015 and bringing first quarter shipments to a 0.4% increase. That was largely due to the launch of the Nintendo Switch. Imports related to Nintendo increased 592% in March, or 84% for the first quarter overall as North American sales reached more than 900,000 consoles. That took a toll on Nintendo’s competitors. Microsoft Xbox-related imports fell 48% for the quarter, partly due to advertising for the new Scorpio system due this fall. Sony’s PlayStation also declined, by 33%, as the novelty of ...