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Pandemic drives art supply demand as Mitsubishi Pencil erases product line

Cons. Discr. - Retailing 357 Coronavirus 472 Japan 540 U.S. 4855 Vietnam 310

Mitsubishi Pencil is slashing the range of colors offered in its iconic 7700 product line, historically used by anime illustrators, in response to weakening demand as content creators shift to digital. The problem extends beyond Japan with U.S. seaborne imports linked to the firm down by 53.7% year over year in Q4’20. The demand for art supplies more broadly though has increased during the pandemic as home hobbies replace office needs and out-of-home entertainment. Total U.S. seaborne imports of pens, pencils and paints increased 9.5% year over year in Q4’20, with European manufacturers ...

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