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Category: Toys

Karaoke and Keyboards Key to Musical Gift Giving

  • By Christopher Rogers
  • · November 25, 2016
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U.S. imports of musical instruments fell 2% in the three months to September 30 on a year earlier, suggesting retailers are not expecting it to be a big gift segment this holiday season. Within the sector electronic keyboards increased 6%, with a 19% jump in September alone and a further 6% in October in shipment […]

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Toy Buyers Find These Are The Drones They’re Looking For

  • By Christopher Rogers
  • · November 18, 2016
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Toy imports for October suggest holiday shoppers are not buying regular toys. Total imports fell 1.4% on a year earlier, but this includes a 1.3% growth in high price-point videogames – the remainder fell 1.8% and are down 3% for the July to October period. The growth in imports of drones, which increase 87% on […]

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Less to Unwrap These Holidays as Toy Imports Break

  • By Christopher Rogers
  • · September 23, 2016
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U.S. toy imports in August, which historically are equivalent to 88% of the peak month of October, were 11.5% lower year on year according to Panjiva data. All major categories have fallen, with Star-Wars related items down 49.6% lower and videogames down 15.4%. Among the brands Hasbro is doing best, with 20.6% growth while Disney […]

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Sony Consoles Itself with Holiday VR Growth

  • By Christopher Rogers
  • · September 9, 2016
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Sony’s launch of two new, but relatively unchanged, games consoles leaves videogame growth for the holidays in the hands of VR roll-out. Panjiva data shows U.S. imports of videogames and related products fell 15% in August – normally 71% of October peak shipments. Purchases are being delayed – PlayStation-linked imports were 44% lower in August […]

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I Don’t Wanna Dolly, I Wanna PlayStation VR!

  • By Christopher Rogers
  • · August 19, 2016
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The month of July normally represents the start of the toy import season ahead of the holidays, and represents around 9% of annual shipments. This year is off to a swift start, with a 7% growth in imports in July. Amongst the categories dolls and figures continue to stumble, falling 4% in July after a […]

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