Supply Chain Research

Containerline ZIM has added Wilmington and Charleston to its Asia-to-U.S. service as part of a broader reshuffle of its routes globally. The shipper has seen its market share on U.S.-bound routes fall steadily over the past year to reach 1.70% in the three months to February 28 from a peak of 2.06% in April 2016. It faces Maersk, Evergreen and MSC as the largest shippers on Asia-to-Carolinas routes, and may struggle to attract customers without a direct alliance membership. Yet, it has used innovative alternatives such as a route cooperation with THE Alliance to make up for this shortcom...