CMA-CGM has launched the Azteca service joining ports in California with those in Mexico and central America. The service will be offered jointly with Hamburg Sud, which is in the process of being acquired by Maersk. Aside from providing a link between two alliances (2M and Ocean) the move follows recent agreements signed to reduce east coast Latin American market share by Maersk. Panjiva data shows CMA-CGM had a market share of just 10% on the routes in the past year, lagging market leader Hapag-Lloyd (41%), Maersk (18%) and Hamburg Sud (16%).