Supply Chain Research

The U.S. toy retail industry may suffer a third year of lackluster growth after imports climbed just 1.1% year over year in the July to November peak shipping season. That followed 1.8% growth in 2017 and 0.8% in 2016. Slow growth makes getting the mix of toy imports right more important than ever as competitive pressures weigh. Target’s imports rose by just 3.1% despite ambitions to dominate the sector. Total U.S. imports of last year’s most wanted lines, Hatchimals and Fingerlings, slumped while established brands including Hasbro’s Baby Alive and Tomy’s Beyblade saw 141.1% and 10.3% ...